Description of job position
- Develop and implement effective product marketing strategies for banking products and services.
- Conduct market research to identify customer needs, market trends, and competitive landscape.
- Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure alignment on product offerings.
- Create and oversee marketing campaigns, including digital, print, and social media, to promote products and enhance brand awareness.
- Analyze product performance and customer feedback to refine marketing strategies and improve customer satisfaction.
- Prepare product presentations and training materials for internal teams and external stakeholders.
- Monitor and report on key performance indicators (KPIs) related to product marketing effectiveness.
- Manage budgets for marketing initiatives and ensure efficient allocation of resources.
- Serve as the main point of contact for product-related inquiries and provide support to sales teams.
- Stay updated on industry trends and regulatory changes affecting banking products to ensure compliance and competitiveness.
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Position Product Marketing Manager - Banking in the labour market
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