Production

Product Marketing Manager

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Description of job position

Developing and executing marketing strategies for new and existing products.
Conducting market research to identify trends, customer needs, and competitive landscape.
Collaborating with cross-functional teams including sales, product development, and customer service to ensure alignment on product offerings.
Creating compelling product positioning and messaging to effectively communicate value propositions.
Managing product launch initiatives, including planning, execution, and performance analysis.
Analyzing product performance metrics and adjusting marketing strategies as needed to optimize results.
Building and maintaining relationships with key stakeholders, including customers, partners, and internal teams.
Preparing and presenting product updates and marketing plans to senior management.
Overseeing budget allocation for marketing activities and ensuring cost-effective execution.
Staying informed about industry developments and emerging trends to maintain competitive advantage.