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- Developing and executing marketing strategies for new and existing products.
- Conducting market research to identify trends, customer needs, and competitive landscape.
- Collaborating with cross-functional teams including sales, product development, and customer service to ensure alignment on product offerings.
- Creating compelling product positioning and messaging to effectively communicate value propositions.
- Managing product launch initiatives, including planning, execution, and performance analysis.
- Analyzing product performance metrics and adjusting marketing strategies as needed to optimize results.
- Building and maintaining relationships with key stakeholders, including customers, partners, and internal teams.
- Preparing and presenting product updates and marketing plans to senior management.
- Overseeing budget allocation for marketing activities and ensuring cost-effective execution.
- Staying informed about industry developments and emerging trends to maintain competitive advantage.
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