Salary data for country: Paraguay

Medicine & Social Care

Product Marketing Manager

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Description of job position

Develop and implement effective marketing strategies for healthcare products and services.
Conduct market research to identify customer needs, preferences, and trends within the healthcare sector.
Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure alignment of marketing initiatives.
Create and manage product positioning, messaging, and promotional campaigns to enhance brand visibility and market share.
Analyze competitor offerings and industry developments to identify opportunities for product differentiation and innovation.
Prepare and present marketing plans, budgets, and performance reports to senior management.
Oversee the creation of marketing materials, including brochures, presentations, and digital content, ensuring consistency with brand guidelines.
Foster relationships with key stakeholders, including healthcare providers, industry influencers, and clients, to drive product adoption and customer loyalty.
Monitor and evaluate the effectiveness of marketing campaigns, making data-driven adjustments to optimize performance.
Stay updated on regulatory requirements and industry standards to ensure compliance in all marketing activities.

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