Banking

Product Marketing Manager

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Description of job position

Develop and implement effective product marketing strategies for banking products and services.
Conduct market research to identify customer needs, market trends, and competitive landscape.
Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure alignment on product offerings.
Create and oversee marketing campaigns, including digital, print, and social media, to promote products and enhance brand awareness.
Analyze product performance and customer feedback to refine marketing strategies and improve customer satisfaction.
Prepare product presentations and training materials for internal teams and external stakeholders.
Monitor and report on key performance indicators (KPIs) related to product marketing effectiveness.
Manage budgets for marketing initiatives and ensure efficient allocation of resources.
Serve as the main point of contact for product-related inquiries and provide support to sales teams.
Stay updated on industry trends and regulatory changes affecting banking products to ensure compliance and competitiveness.

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